Unfortunately, everything you have been saying about advertisement is true. We do live in a world where advertising holds a big chunk of it. I like the parallel you used between God and products stating: “Similar to the religious desire for God’s love, the desire for products advertised are assumed to help individuals live better and fuller lives.” However, this issue of having a desire for products advertised contain both pros and cons. The pros are beneficial for marketing companies as they create profit from us. While the con part, is that society has been transformed in a way of thinking that we will never reach fulfillment without these “It” products. Therefore, advertising is bad for us and good for marketing companies.
I was most intrigued by this image you posted up. To me, this poster is directed towards men. What do men love most in life? Beautiful women and food, and this poster portrays both. This picture of a beautiful Western race woman in a sexual stance discriminates against female gender and sexuality. This is a stereotype in advertising in modern society.
The next product sold to us mentioned in your blog is the ideal female image. This was advertised to females at an early age and I have to admit, I was a big consumer in the fad of the Barbie world. I grew up collecting barbies it influenced me to change my image to look more like the Barbie. I was, and possibly still am sucked into this vortex of consumerism.
In response to your question: How far will individuals go to achieve beauty? It is shown on television that individuals will actually go through a lot. In my opinion, the TV series Tiara’s and Toddlers portray a stereotypical image of the ideal female body and gender. What is worse is that these mothers go through the extent of adding artificial beauty artifacts onto their children to make them beautiful. This makes me wonder; do these mother’s not think there daughters are beautiful enough to begin with? Clearly, mass media is the fault at redefining what beauty really is. Mothers' of the girls' in the show Toddlers and Tiara's will go to any extent to make their children reach the label of what is accepted beautiful in today's society.
This video I posted is a clip from the Toddlers and Tiara's episode that show an example of what one mother did to make their daughter appear more beautiful. The mother risks the effect of having her daughter go blind from a cosmetic application of eyelash bleaching.
This other video shows a mother forcing her daughter to wax her eyebrows even after her daughter begs her mom not too. This proves that advertisements of beauty not only influences young people, but also has a heavy impact on older females too. These mothers will go through any extent of having their daughters experience physical pain and suffering to achieve beauty.
Link to Jessica's Post:
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